IM&C Products
IM&C Media training
Why media training?
The fact that nowadays we live in a world of mass communications, whose channels are being overwhelmed by numerous commercial messages, leads us to conclude that there is a growing necessity to develop quality relations with media representatives. Furthermore, our reputation and the reputation of the company we represent, depends on the way we communicate with media representatives and our behavior in the presence of journalists and cameras.
Quality media training enables you to send the right messages, at any time, through well-prepared, serious and reliable interviews. It also enables you to make calm statements to various electronic and printed media.
Media training is essential to those, who come into contact with media on a daily basis since it can help them develop their self-confidence and self-awareness, which in the end results in extraordinary everyday presentation and communication skills, as well as providing an irreplaceable advantage with respect to personal positioning in the professional and general public. In other words, it helps you create your personal brand.
Why should you choose IM&C media training?
Simply because we are experts in the field of media relations due to our many years of experience in the aforementioned area.
Our team is composed of top journalists and PR consultants.
Journalists, with whom we cooperate, have many years of experience in all relevant media - the printed media, radio and television. They are truly active journalists, creating media content in the leading Croatian media on a daily basis.
This double approach - based on the cooperation of PR experts and journalists - will enable you to receive a double feedback and understand the news creation and message transmission process.
Through our advice and completely open communication, you will be given the best insight into the practical efficiency and reality of your communication and this way secure your position of being the best.
For whom is IM&C's media training intended?
- Employee groups - company communicators i.e. persons whose task is to communicate with media and public on behalf of their companies,
but also for
- Managing board chairmen, board members, directors and managers, to whom we offer personal and individual training - one-on-one
What does IM&C media training consist of?
IM&C media training is divided into two parts theory and practice.
The theoretical part augments the practical segment, pointing out the importance and secrets of a quality public image, thus supporting the theory using specific practical examples.
The practical part consists of interview simulations for printed and electronic media, which include your personal camera footage and an interview before the actual training begins in order to establish your current position and current competence related to public and media appearance.
Upon examining all materials, articles, TV and/or radio reports, advice related to individual forms, techniques and tools of media and public appearance and your overall personal media training, in the end all participants will receive a complete simulation on video footage as a reminder to be used in their further personal and professional development.
And finally, our media training is adjusted to each individual since this is the only way to achieve expected results i.e. to accomplish that, what you rightfully expect of us.
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